Westbound

As Tap + Bottle grew, so did Tucson, and west it went. This location is different, craft cocktails, and spirits are the main focus, so we changed it up with a new name and look. We created the subtle wordmark for Westbound, with TB in the middle and the stenciled arrow to mimic signage on trains or shipping containers. The palette is brighter with an emphasis on blue and white, which really pop outside next to the rusted patina of the containers.

→ Brand Identity / Signage / Print Collateral / Advertising / Merch & Swag