Lineweaver Elementary
→Brand Identity / Print Collateral / Promotions / Merch
Terry and Nicole were great to work for and left the assignment incredibly open-ended.
Their cold brew was in such high demand, canning was the obvious next step.
Moving away from the look of the bags, we wanted them to stand out on the shelf, while also saying “coffee”. So many cold brew cans end up resembling craft beer instead of what they really are. The name “no magic” was the owner / roastmaster general’s notion that cold brew isn’t some kind of wizardry that only barista’s can offer.
